Hanzel is available for hire
Hire HanzelHanzel Corella
验证专家 in 产品管理
产品经理
Location
休斯顿，德克萨斯州，美国
至今成员总数
2019年11月11日
十多年来, Hanzel has been launching new products for both startups and Fortune 500 companies. 他在电子商务领域工作, energy, 消费者的食品, healthcare, fintech, ride-sharing, IoT(物联网), 以及太阳能产业. 作为产品顾问, 企业创新经理, 还是一家创意公司的主管, Hanzel精通数字营销, UX design, and web, cloud, 移动开发.
项目的亮点
引导你的精力
Led product design and development of the first energy disaggregation customer insights platform.
Soundmob
Served as the founder and CEO of a social music-streaming startup and showcased mobile app at South by Southwest (SXSW).
货到付款
Brought an Amazon Prime-like experience to peer-to-peer marketplaces such as Craigslist and Facebook Marketplace.
Expertise
工作经验
产品营销经理
2023年至今
Hoag
- 开展营销活动，测试产品价值道具, 确认市场调查, 获得新客户. 将每次安装成本从200美元降至40美元，CTR达到3%.
- Created go-to-market strategies for new digital products including telemedicine and postpartum apps. 获得并采访了前100名患者.
- Consulted management on their digital product portfolio using customer insights, 访谈和市场调查.
数据科学家
2023 - 2023
蓝河科技-约翰迪尔
- Researched and mined big data sets from government and nonprofit resources on mining and hauling equipment. Visualized the data using Tableau for the entire product team and management.
- Applied machine learning models and statistical methods to hauling equipment data sets to identify trends and determine factors that predict equipment malfunctions and accidents, 特别是严重伤害和死亡.
- 向高级管理层汇报我们的数据分析结果, including how these findings could be applied to sell their automated hauling and digging equipment to their large enterprise customers.
高级产品经理
2021 - 2023
MARKETERHIRE
- Achieved a 60% reduction in operational costs and slashed process time by 85% by creating a novel machine learning approach toward optimizing the matching process.
- Increased sales efficiency by 20% through the seamless integration of ChatGPT in HubSpot workflows.
- 提高了10%的客户转化率, leading a predictive analytics project across the organization to identify key customer metrics using BigQuery and Looker. 取消率也降低了20%.
- Identified business opportunities and aligned product strategy with corporate goals. 推动AI项目的执行. 向c级主管报告进度、kpi和对收入的影响.
高级产品经理:销售情报和市场自动化
2020 - 2021
PepsiCo
- Built a rule-based automation platform for managing multiple keyword campaigns on eCommerce sites like Amazon and Walmart. Our tool managed over 10 million in monthly spending and increased efficiency.
- Partnered with sales directors in FLNA and PBNA to ingest out-of-stock information from various retailers and send alerts and notifications to field reps, 将我们的电子商务完成订单增加5-10%.
- 领导重新设计我们的电子商务销售情报平台. Wrote the requirements for the pages, tables, and visualizations of this data analytics tool.
产品主管
2019 - 2021
货到付款
- Tripled sign-up conversion rates by redesigning user journeys in Figma based on direct customer feedback and enlisting the services of a professional content writer.
- Boosted revenue by 15% through strategic partnerships with FedEx and Roadie, 实现更大的目标, 更有利可图的项目.
- 通过整合Visa，客户满意度得分提高了50%以上, MasterCard, 和格子api, 将付款时间从交货后3天缩短到1小时.
- 在金融科技行业进行市场调研. 访问客户以生成引人注目的用例, a new brand, 以及新的产品特性, 这将提高50%的转化率.
董事总经理
2017 - 2019
海拔工作室
- Crafted minimum viable product (MVP) plans and go-to-market strategies for 20 consumer-facing apps, 为他们的成功奠定了基础.
- Generated sales exceeding $2 million in cloud and mobile app development services, 监督项目范围, SLA的依从性, 客户/利益相关者关系管理.
- Taught MVP design and tech development courses for startup founders at General Assembly, The Cannon, 以及其他德州和波士顿的加速器.
- 为28个美国提供领导和指导, India, 墨西哥员工, 培养合作和高效的工作文化.
产品经理
2016 - 2016
Centrica
- Developed go-to-market strategies for the mobile app controlling the Hive branded suite of smart devices in the US.
- Designed new features and wrote requirements for our energy insights online platform collaboratively.
- 准备市场调查，网络分析和演示.
- 启动技术试点以验证业务案例.
产品经理
2014 - 2016
直接的能源
- 支持AI/ML能源洞察平台的开发, yielding a 30% rise in user engagement and a 5% increase in customer retention, 每月用户超过600万.
- Influenced 60% of new sales by building a new cross-sell bundling tool that successfully monetized previously unprofitable contracts, 最终降低5%的成本, 相当于节省了100多万美元.
- 领导了两个总额达500万美元的重大资本项目, 提高客户保留率和按时付款, 从而带来更强大的品牌差异化和预计12%的投资回报率.
工艺工程师
2011 - 2013
直接的能源
- Streamlined the process from customer enrollment to commodity hedging improving our operational profitability by 6%.
- Improved customer consumption regression models using econometric techniques and designed a new short-term forecasting system for over 2 million residential and commercial customers.
项目历史
引导你的精力
http://www.directenergy.com/direct-your-energyLed product design and development of the first energy disaggregation customer insights platform.
Are you tired of getting a big energy bill 30 days after your billing cycle? 现在你可以看到你的家庭每天在电力上的花费.
用我们新的机器学习技术, we can tell you which appliances are causing most of your electricity costs and suggest ways to reduce your bill.
用我们新的机器学习技术, we can tell you which appliances are causing most of your electricity costs and suggest ways to reduce your bill.
Soundmob
Served as the founder and CEO of a social music-streaming startup and showcased mobile app at South by Southwest (SXSW).
The Soundmob mobile app allows users to sync multiple smartphones and Bluetooth speakers to stream music simultaneously. This feature not only amplifies the sound but also has fun social features like making collaborative playlists and taking turns being a DJ in real-time.
现在的会所
Led product design and development of the first Uber Eats experience for luxury golf courses. 现在轮到你去俱乐部了.
ClubCorp在全球拥有100多个豪华高尔夫球场. The 现在的会所 experience comes with a mobile app and point of sale (POS) system that allows for a consistent omnichannel customer experience that makes it fun and convenient ordering food, 安排开球时间, 使用俱乐部设施.
货到付款
http://payondelivery.comBrought an Amazon Prime-like experience to peer-to-peer marketplaces such as Craigslist and Facebook Marketplace.
货到付款 handles online payment and shipping for people-to-people transactions that typically take place via cash in a parking lot. The new POD process will make buying items on Facebook Marketplace and OfferUp safe and convenient.
Education
2009 - 2011
经济学硕士学位
波士顿大学-美国马萨诸塞州波士顿
2005 - 2009
工程学士学位
麻省理工学院|美国麻省理工学院剑桥分校
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